Green Alliances: McDonalds and Environmental Defense Essay -- Environm

Green Alliances McDonalds and environmental Defense On August 1, 1990, Shelby Yastrow, McDonalds Senior Vice chair of Environmental Affairs, and Fred Krupp, Environmental Defenses Executive Director, announced that the come with and the organization would form a partnership with the goal of improving counterbalance management at McDonalds. The announcement came as a surprise to galore(postnominal) outside of McDonalds and Environmental Defense the alliance of the worlds largest fast-food company with one of the countrys oldest and best-known environmental organizations seemed improbable. McDonalds seemed a more likely target for Environmental Defenses litigation than a potential partner. Reaction to the announcement was mixed. Many, such as the Wall Street Journal, applauded the decision to cooperation, saying that the alliance could break grounds in the fight to protect the environment.1 Others, such as Warren T. bear of the San Francisco Chronicle, accused McDonalds of c aving into pressure from the elitist yuppies2 of Environmental Defense. Still others, like Hans Schuttle of the capital of Massachusetts Globe, feared that Environmental Defense was catering to big business and watering batch its stands.3 McDonalds and Environmental Defense themselves seemed unsure of the direction the partnership would take. Krupp rundle of working together to improve the environment, but also cautioned, were always wee to roll out the heavy artillery. Yastrow likewise expressed cautious optimism slightly the partnership. In this, Krupp and Yastrow were acknowledging McDonalds and Environmental Defenses very diametric histories and perspectives, yet they were also implying that each had evolved enough to a point where they were in a posit... ...26 www.environmentaldefense.org/pubs/Reports/McDfinreport.html, updated 8/21/00, accessed 11/16/00.27 www.environmentaldefense.org/pubs/Reports/McDfinreport.html, updated 8/21/00, accessed 11/16/00.28 www.environm entaldefense.org/pubs/Reports/McDfinreport.html, updated 8/21/00, accessed 11/16/00.29 Langert, 12/4/00.30 www.environmentaldefense.org/pubs/EDF-Letter/1991/Jan/a_mcdonalds.html, accessed 11/16/00.31 Livesey, p. 532 Livesey, p. 1133 Langert, 12/4/00.34 www.environmentaldefense.org/pubs/StrategicPlan/, accessed 12/7/00. 35 www.environmentaldefense.org/pubs/Newsletter/1999/Dec/gc_ways.html, accessed 11/23/00.36 interior(a) Resources Defense Council website, www.nrdc.org/cities/recycling/append.asp, accessed 11/14/00.37 www.environmentaldefense.org/pubs/Reports/launchethic.html, accessed 11/23/00.