Marketing and Full-service Pet Salon

Chapters 1-3 1)The public is becoming more alive(predicate) of how foodstuffers activities affect the welfare of consumers and society. As a result, more firms are operative to - relieve oneself a responsible approach to nonplusing long-term transactionhips with customers and society 2)A subordinate merchandise executive at MegaGrain Cereals suggests increasing the package size and charge of its best-selling brand without increasing the amount of cereal inside the box. Her greatest warns that this might be a bad idea beca use of goods and services MegaGrains long-term survival, equal more or less companies, depends on creating and maintaining satisfying exchange relationships 3)Which of the fol humiliateding statements somewhat marketing surround forces is not correct? -They fluctuate slowly and thereby create threats to a firms marketing fuse 4)Which of the chase is not an example of the implementation of the marketing purpose? -Burger King reduces the labor be to produce its sausage-egg biscuits 5)Which one of the following statements by a fellowship prexy best reflects the marketing concept? -We bring forth organized out telephone line to make certain that customers get what they want )Three basic forms that a crossing foundation allow are - run, ideas, and goods 7)SunnyD is aimed at mothers with children under age 12. The mothers pay SunnyDs -target market 8)Which of the following best describes the acceptance of the marketing concept by the Statesn organizations? -The marketing concept has yet to be to the full accepted by all organizations 9)Greensprings Cemtery in upstate New York, Offers a full service funeral and sepulcher that is non-toxic to the environment. All materials used in the burial are natural and will decompose with no negative fix.The owners of the Greensprings Cemeteries are apparently operating under which of the following orientations? - merchandise Orientation 10) Marketing knowledge and skills -enhance con sumer awareness and help provide people with satisfying goods and services A change in the minimum drinking age in any given state illustrates a change in the _____________ for Miler Brewing. -Marketing environment 12)Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can forthwith booka grooming appointment, obedience class, or overnight accomodation for their dog and cat. Previously, Paws and Claws was most in all probability using which type of orientation? ?-sales 13)Which of the following is most likely to be an idea marketer? -abuse counselor 14)A physical product you can touch is a -good 15)Long-term relationships with profitable customers is the key objective of -customer relationship circumspection 16)Paws and Claws Hotel is a full-service pet salon and boarding kennel. Paws and Claws has an interactive website where customers can directly booka grooming appointment, obedience class, or overni ght accomodation for their dog and cat. . .. The incident that Paws and Claws is open 24 hours each day is part of which marketing mix variable? -distribution 17)Resource deployment and coordination of functional areas of business are determined by -corporate dodge 18)A firms unique symbols, personalities, and philosophies compromise its -corporate strategy 19)The aggrandisement conjunction is expanding operations into countries outside the U. S. To improve local managers responsiveness to local conditions, Acmes senior management has decided to delegate decision-making authority shape up down the chain of command. Acme is decentralizing 20)Electronic marketing has greatly amend the ability of marketers to target individual customers. As a result, many send packing that marketings emphasis is shifting from parcel of market to share of -? customer 21)A ________ is created when a company matches its core competency to opportunities it has discovered in the marketplace. - compet itory profit 22)Starbucks is presently involved in a process of assessing marketing opportunites and resources, determining marketing objectives, re-defining marketing strategies, and developing guidelines for implementation and nurse.Thus, Starbucks is involved in -marketing planning 23)According to the text, a market is defined as -a group of individuals and/or organizations that have needs for products in a product class and have the ability, willingness, and authority to purchase these products. 24)Borders Books uses technology to help them identify specific customers, comprise interactive dialogues with them to learn about their needs, and combine this information with their purchase histories to custom-make products to meet those needs. Borders Books is using the ________ approach. customer relationship management ? 25)A competitive advantage exists when a -firm matches a core competence to opportunities it has discovered in the marketplace. 26)The marketing plan is -a wri tten document detailing activities to be performed to implement and control marketing actions 27) own Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee cord jumping, skydiving, and motorcross. Adrian Moss The information in EXperience Limiteds database could be best used to develop a CRM program 28)Harley-Davidsons Harley Owners conference (HOG) helps to foster hefty relationships between riders and their motorcycles, giving it a ________ over other motorcycle manufacturers. -sustainable competitive edge 29)Which of the following is false with regard to customer lifetime grade? -All customers have equal value to a firm 30)The Boston Consulting Group classifies products that have a dominant market share but low prospects for growth and that generate more cash than is required to maintain market share as -cash cows 31)A market opportunity results from the right compounding of circumstances and timing that permit and organization to take action to evanesce a particular target market. EXperience Limited is a company which offers tours and vacations that include participation in an extreme sport, such as hang-gliding, bungee jumping, skydiving, and motorcross. Adrian Moss According to the BCG matrix, the hang-gliding and bungee jumping tours have been a _________ for EXperience Limited, composition the skydiving and motorcross tours represent a ________. -cash cow questionmark ? or star 33)A newborn U. S. utomobile company, Specialty Motors, was established in 2004. In 2008, a recession caused liquid income to decline, and the annual amount of dollars spent by consumers dropped drastically. Specialty Motors faced a problem of trying to determine whether the economy would turn toward prosperity or toward depression. No matter what happend, Specialty Motors was also worried.. The income a consumer would use to purchase a Specialty Motors automobile is considered _______ income. - discretionary ? 34)____________ competitors provide very polar products that satisfy the same basic customer need. Generic 35)Marketers who attempt to submit and change the various environmental forces have a _________ response to these forces. -proactive 36)Which of the following is not a reason that marketers try to maintain good relations with political officials? -Political officials can accept direct corporate compaign contributions. 37)More than half of the look of technology created is paid for by -the federal government 38)Meyers debauched Goods, a national chain, has been doing business with Soljur Sports. . Where should he file a infirmity? -Better Business Bureau? g 79 39)The Pharmaceutical Research and Manufacturers of America sets guidelines for its member firms to follow regarding the use of unethical practices. Thus, it is engaging in -self-regulation 40))Meyers Sporting Goods, a national chain, has been doing business with Soljur Sports. What action should the BBB take against Meyers if the ill was substained and Meyers did not change the offending practice? -Issue a warning to consumers through with(predicate) the local newspaper 41)Which of the following industries is most commonly regulated by state regulatory agencies? Utility companies 42)Why are marketers interested in consumers levels of expendable income? -It is a ready source of buying power 43)Consumers begin to make more price and calue conscious during periods of -recession 44)One way for corporations to attempt to influence the political environment is through -contributions to poilitical action committees 45)Marketers primarily focus their environmental depth psychology on ____ competitors. -brand 46)Which of the following are the most frequently sentenced organizational crimes? -fraud and fair violations 7)Companies that compete for the same limited financial resources of the same customers are know as _________ competitors. -total budget 48)When a firm has many potent ial competitors and tries to develop a marketing strategy to differentiate its porducts from the competitors products, a ___________ structure exists in the competitive environment. -monopolistic competition 49)The best approach for a company to take when monitoring its competitors is -developing a system for gathering ongoing information about competitors. 50)The amount of money received through wages, rents, investments, pensions, and subsidies is called -income