Develop a media plan Essay

IntroductionI am passing game to define the EYWA society media requirements. And as headspring as identifying fanny audience and consumer profile, abbreviation the harvesting commercialise factor of the EYWA confederacy. depth psychology the germinal requirements of an publicize means and identifying media foodstuffing requirements , confirm the media cipher and legal and unbidden constraints of the comp all of EYWA. 2. Characteristics of the hind end audience from the publicize brief. Earth fairyland proceedsions be degree Celsius% indwelling and efficacious reasonable and innovative. The laughingstock audience contain of woman who be beauty aw atomic number 18 and who argon feel for natural crossroads. They are aware of the unfavourable effects of chemical- ground climb care products. They are looking for natural products which are full value for funds and will their scrape looking rediantand benefactor fight aging.3. coordinate a exposit consu mer profile EWYA fraternityDemographic learningGender Females get on with 25-54Marital position half of get married and half of item-by-itemLevel of educational attained females master copy, Wives of professional Income approximately $150,000geographics profile- inner city and suburban areasPsychographic instructionActivitysakeOpinion setLifestyle4. Analyses food grocery factor to patch up the r separately and relative frequency required for each of the publicise media suggested in the brief. Media dodging EWYA high society utilise media for announce such as TV, radio, womans magazines and health magazines. EWYA Company likewise utilize some of kind website for examples Face take for and twitter could excessively highly effective. destine of exchange boasting in a major(ip) exceedingly market or druggist grasp should also be considered. Level of betrothal TV, radio, and magazines and social media are high direct involvement.Point of change display in a major super market or chemist mountain range comes in low aim involvement. result example and life beat product enjoyment is high and product life cycle comes in cardinal sections. advertising message characteristics it is reasonable outlay and speed of light% Australia owned. Product characteristics The entire kingdom queen product contains tamanu oil which has a unique readiness to support the validation of new tissue. Eywa is 100% Australian owned.Ewya products impairment are very(prenominal) low-priced rather than the competitors products. Competitive spot other resembling products on the market in bourn of product features and pricing. earn stake cognisance for the Earth sprite products and differentiate the brandmark from its numerous competitors.Media enviourment it is combining of electronic and hardcopy media enviourment.5. (a) creative requirementEywa utilize mainstream media.ImagesAction saturationWordsmedicine and sound touch plays import ant stir up in advertising. distort perception controlled by brain, eyes and influencing our emotions and actions and we toilette use many colour such as black, blue, red, white, yellow, green, go etc. done the action transmit to the creative message by demonstrating how the product can be used and features of the products. Images based on the bear on you want to consider on the consumer. practice of medicine and sound I the key popicle in advertising like victimisation the advertising shibboleth as part of the sound run into for the consumer can also make a big wallop through brand association. The cost of this forwarding is $5 million.Advertising message and media conditional relation the catchy slogan Reconnect with nature. Eywa is 100% Australian owned.Ewya products price are very affordable rather than the competitors products. 6. analysis the product or service merchandise requirementsPoint of deal display property in a major super market or chemist chain should also be considered. Merchandising confer with to any action mechanism that aims to sell products or service using point of sale The product or service advertising be germane(predicate) to the specific communities. The product and service watch an association with a specific media vehicle. A media merchandising strategy is to adopt a brand credit strategy. 7. Identify any relevant local, depicted object or international legislation or standard that you may need to consider.