Using Perceptual Maps in Marketing Simulation Summary Research Paper

Using Perceptual Maps in Marketing Simulation Summary - Research Paper ExampleThe three phases that this trade simulation summary contains lead include a brief discussion of the existing situation, recommending the appropriate solution to tackle the adverse situation, and finally the discussion of the results (Answers n.d).Moreover, we will look at positioning and differentiation and will try to understand the relationship between them. Positioning and differentiation of a product is extremely polar for success of a marketing plan. Also, we will try to examine what effects does product life cycle has on a marketing plan.Sales proceeds chart of Cruiser Thorr has negative slope. The motorcycle has done well in the past but now it requires a serious thought. The dedicated customer atom for these cruiser bikes has grown older. So there is obvious change in liking and Cruise Thorr motorcycle is not as appealing to them as it was some years back.Even the younger consumer base for Cru iser Thorr maintains a distance from it because of the price factor. They doubt if Thorr offers proper balance between lifestyle and price that demand to be paid for it. So the purpose of this scenario remains to assess the positioning of Thor in the marketplace over given parameters. These parameters are namely Price, Lifestyle, Services rendered and theatrical role engineering.Price is the first P of marketing mix and is pivotal in making a buying decision. Wrong or inappropriate pricing could shade all other Ps and qualities that a product possesses. Younger consumers were always interested in competitively lower priced motorcycles. Here, an important decision regarding denounce dilution is to be made and that what is the appropriate value.Lifestyle image of Cruiser Thorr needs an honest reconsideration. It has already been stated that older consumer cannot live the same way they use to when they were young, so there is shift in their preference when it comes to selecting a m otorcycle. Under this parameter important data could be